As one of the global leaders in women's apparel over the last 45 years, Vampped partnered with Bebe at Coachella, 2018 to promote Bebe’s festival attire, produce world class video and imagery, activate A-list influencers, and capture Bebe's style and aesthetic throughout the event.
Clothing brands, Karen Kane & Fifteen Twenty wanted to re-vamp their content, online presence and work with social media influencers which they had never done before. The goal was to create content that appealed to women of multiple age demographics. Vampped was tasked with sourcing all social talent, scouting shoot locations and putting together creative mood boards and concepts for each individual shoot.
The campaigns have yielded 22 million impressions, and more than 300,000+ engagements in the form of likes, shares, and comments. With the help of the influencer’s and new campaign strategies both brands have impressed new buyers, nationwide and substantially increased revenues for both brands.
LOOK BOOK COLLECTIONS
Charitable sunglasses brand, DIFF Eyewear wanted to create an exclusive capsule collection with Bachelorette star Joelle Fletcher. The goal was to create all content and have strategic influencers from the Bachelor / Bachelorette franchises promote the collection for a 30-day period after launch.
We strategically set the collection launch date two weeks after Jojo’s season of the Bachelorette ended to capitalize on her press runs and peak exposure. Within 24 hours of being live 2,500 frames had been purchased. The campaigns yielded 11 million impressions, and more than 150,000+ engagements in the form of likes, shares, and comments. With the help of the influencer’s, DIFF was able to sell 18k+ units of the exclusive collection and see an 850% ROI. From this campaign DIFF had sold out and released 2 collections and 4 drops with Jojo and Vampped.
Birksun came to Vampped in 2015 with one goal in mind. To build a new strategy and awareness for their brand. With our knowledge in marketing we were able to put together a concept of incorporating high-tech solar technology to making Birksun a travel, lifestyle brand. The influencers involved created multiple posts and unbelievable content showcasing Birksun’s unique charging capabilities. Birksun was quickly able to position their brand as a leader in solar backpack space by utilizing on-brand influencers, with huge reach. Despite being sponsored, the video and imagery content seemed completely organic, as all influencers associated with the campaign were hand selected, on-brand and taken to destination locations where the content felt natural.
The campaigns yielded 28 million impressions, and more than 800,000+ engagements in the form of likes, shares, and comments. With the help of the influencer’s, Birksun was able to increase their average engagement rate tenfold and ROI 178%. By enabling the influencer to create sponsored content that blended well with their usual imagery and tone, the campaign was natural, and believable.