Pal Norte is a music, art, and norteño tradition festival held every year since 2012 in Monterrey, Nuevo León, the most important city in Northern Mexico. The event reunites the best of Latin America's dedicated talent
To increase brand awareness for the music festival and increase ticket sales and attendance.
Vampped provided influencer attendance through the use of influencer seeding and guaranteed a specific number of influencers to the festival as well as social promotion supporting the festival. Vampped created influencer buzz over the turn of a year with 60,000 new intrigued festival-goers to Pal Norte.