Throughout the world, Harley-Davidson unites people deeply, passionately and authentically. From town to town and country to country, H-D’s ideals of freedom and self-expression transcend cultures, gender, and age.
The goal for Harley Davidson was to achieve brand awareness through an event activation at the Vampped Vacancy Coachella party. Additionally, Harley Davidson was looking to gain exposure through original content with influencers.
Vampped created a unique pop-up experience for Harley Davidson that combined art, fashion and instagrammable moments while also inviting 5,000 influencers and attendees to purchase products on-site. Through the combination of these elements, Vampped was able to capture original content with influencers for Harley Davidson and grow their digital presence.