SugarBearHair, the internet’s most beloved, delicious, vegetarian hair care vitamins partnered with Vampped to further promote their revolutionary product across social media through on-brand, highly engaged influencers over a 3-month period. Through the course of SugarBear's campaign and 4 influencers, over 17 million individual potential customers were reached.
Vampped partnered with the premium CBD brand Highline Wellness to increase brand awareness and traffic to the Highline Wellness website, resulting in increased sales and exposure as well as increased brand loyalty.
Clothing brands, Karen Kane & Fifteen Twenty wanted to re-vamp their content, online presence and work with social media influencers which they had never done before. The goal was to create content that appealed to women of multiple age demographics. Vampped was tasked with sourcing all social talent, scouting shoot locations and putting together creative mood boards and concepts for each individual shoot.
The campaigns have yielded 22 million impressions, and more than 300,000+ engagements in the form of likes, shares, and comments. With the help of the influencer’s and new campaign strategies both brands have impressed new buyers, nationwide and substantially increased revenues for both brands.
LOOK BOOK COLLECTIONS
Charitable sunglasses brand, DIFF Eyewear wanted to create an exclusive capsule collection with Bachelorette star Joelle Fletcher. The goal was to create all content and have strategic influencers from the Bachelor / Bachelorette franchises promote the collection for a 30-day period after launch.
We strategically set the collection launch date two weeks after Jojo’s season of the Bachelorette ended to capitalize on her press runs and peak exposure. Within 24 hours of being live 2,500 frames had been purchased. The campaigns yielded 11 million impressions, and more than 150,000+ engagements in the form of likes, shares, and comments. With the help of the influencer’s, DIFF was able to sell 18k+ units of the exclusive collection and see an 850% ROI. From this campaign DIFF had sold out and released 2 collections and 4 drops with Jojo and Vampped.